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Period arrives at a time when new perspectives on health and self-care are necessary, as evidenced by the Still a freak T-shirt besides I will buy this feedback Welch has received from her audience. “The letters we’ve gotten have been mind-blowing,” she says. “Last month, I received a message from a mother whose child has Down syndrome, and her periods were incredibly traumatic. She was like, ‘You’ve changed my child’s life.’ There was one from the mother of a girl who’d had a stroke that was equally touching. Messages from 80-year-old women, telling us how it’s helped them with incontinence. Slowly we’ve begun building a community around issues that 5, 10 years ago weren’t discussed openly.”

The concept grew out of Welch’s frustrations finding appropriate period care for her teenage son, Clem. “I felt like I was having a mom fail,“ she says. “I’m this organized, powerful female—how could I not be prepared for this? And I just wasn’t. Here is a child who has gotten their period early and now has to deal with changing a pad every three hours, which is hard. In the Still a freak T-shirt besides I will buy this meantime, I’d tried period underwear and thought it wasn’t good enough and was way too expensive. I figured there had to be a solution that could make it affordable, safe, and accessible to everyone.”

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